About – Demand Generation I-Kit for Underutilized, Life Saving Commodities https://sbccimplementationkits.org/demandrmnch Mon, 29 Apr 2019 18:58:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.5 About the I-Kit https://sbccimplementationkits.org/demandrmnch/about-the-ikit/ Mon, 24 Mar 2014 09:00:09 +0000 http://www.sbccimplementationkits.org/demandrmnch//?p=961

The Demand Generation Implementation Kit, the “I-Kit”, is a step-by-step guide to developing communication strategies to increase demand for nine priority commodities, and provides cross-cutting tools, guidance and adaptable commodity-specific content. By using the I-Kit, country teams can fast-track implementation of demand generation interventions in order to accelerate progress towards MDGs 4 and 5.

What is the objective of the I-Kit?

The primary objective of the I-Kit is to support country teams to develop commodity-specific messaging and activities, tailored to the country context and utilizing country-specific data.

For countries that already have RMNCH communication plans and programs, the I-Kit can be used as a tool to integrate strategic and effective components specifically for the underutilized commodities. In countries that still need to create RMNCH communication plans, the I-Kit offers guidance and support to develop evidence-based, effective demand generation strategies.

Who should use the I-Kit?

The I-Kit was designed to be useful to multiple audiences. The I-Kit will support the efforts of communication professionals working directly on behavior change communication programs as well as other professionals working in RMNCH who need to create a demand generation component to support program activities. Staff from ministries of health, non-governmental organizations and community-based organizations will all find useful resources, information and examples.

What is the Final Product?

Users of the I-Kit will develop demand generation strategies for selected health areas or commodities that are country or context specific and can be integrated into existing national communication strategies and interventions for RMNCH.

What commodities are covered in the I-Kit?

The I-Kit provides adaptable commodity-specific content, such as audience profiles, objectives, messaging and implementation activities, for nine priority commodities, organized by three overarching health areas along the RMNCH continuum of care:

 

How was the I-Kit developed?

The I-Kit was developed by the Health Communication Capacity Collaborative (HC3) at Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (JHU·CCP), with support from the RMNCH Trust Fund and the United States Agency for International Development (USAID), in partnership with Demand Generation Technical Resource Team members, including Population Services International (PSI), International Consortium on Emergency Contraception (ICEC), PATH, Jhpiego and other partners.

Discussion Board on I-Kit

Join the I-Kit discussion group on Springboard for Health Communication, an online social network for social and behavior change communication professions. Designed to foster a community of practitioners working to increase demand for health commodities, it is a space to share experiences using the I-Kit, ask questions of other users, and to discuss the challenges and opportunities in developing demand generation communication strategies.

Photos

All photos on the site are courtesy of Photoshare, unless otherwise noted.

]]> How to Use this I-Kit https://sbccimplementationkits.org/demandrmnch/how-to-use-this-kit-2/ https://sbccimplementationkits.org/demandrmnch/how-to-use-this-kit-2/#respond Mon, 27 Jan 2014 13:20:40 +0000 http://www.sbccimplementationkits.org/demandrmnch//?p=982 Getting Started A great place to start is to review basic background information and resources on the “Life-Saving Commodities”. Key information and supporting resources to provide a foundation of knowledge in demand generation and behavior change communication can be found under “The Power of Demand Generation”. Animated Overview The purpose of the animated infographic is to creatively walk practitioners though the content available on the I-Kit. The animation serves as an overall guide to the I-Kit, as well as a general how-to on use of the various sections to meet user-goals. ]]> Organization of the I-Kit

The Demand Generation Implementation Kit (I-Kit) is organized by three overarching health areas across the RMNCH Continuum of Care and covers nine priority commodities:

  • Contraceptive implants (for prevention of unintended pregnancy)
  • Female condoms (for prevention of unintended pregnancy and STIs/HIV)
  • Emergency contraception (for prevention of unintended pregnancy)

  • Misoprostol (for postpartum hemorrhage)
  • Magnesium sulfate (for pre-eclampsia/eclampsia)
  • Chlorhexidine (for newborn cord care)

  • ORS and zinc (for diarrhea)
  • Amoxicillin (for childhood pneumonia)

 

Step-by-Step Guidance

Under each health area, there is an “overview” and six steps to work your way through:

  • Step 1: Analyze the situation
  • Step 2: Define a vision
  • Step 3: Choose the target audiences
  • Step 4: Select key messages
  • Step 5: Determine activities and interventions
  • Step 6: Plan for monitoring and evaluation

Each step provides guidance on how to complete that section of the communication strategy. Illustrative, adaptable content is also provided for each step at the bottom of the page. This can be viewed by step either as a preview (which does not require download) or downloaded in MS Word or PDF. A full version of each commodity strategy is also available under "core resources". The full strategy includes both guidance and illustrative content for the entire strategy.

The illustrative content is offered as examples, and is not designed as a “one-size-fits-all” model - every country and context is different, and the content of your strategy should be based on local research and data.

Core Resources

As noted above, the full version of the illustrative communication strategy for each commodity is provided under "core resources" on the right-hand side of the page.

Each section also offers additional cross-cutting tools developed specifically to support demand generation programs for the life-saving RMNCH commodities. These are listed under relevant steps and include:

This report reviews, assesses, and synthesizes the current evidence of social and behavioral drivers of demand generation for the 13 commodities as well as effective practices in implementing demand generation programs.

This tool provides guidance on how to conduct a country-based in-depth examination of the demand generation landscape for the life-saving commodities. The tool provides guidance in reviewing existing national evidence and identifying major evidence gaps and areas for additional analysis prior to launching a demand generation program.

This guide provides information and practical tools to help program managers determine how gender norms and roles may limit demand for the commodities and how to address these norms and roles to ultimately increase the demand for, and utilization of, RMNCH commodities.

This Framework provides step-by-step information and practical tools to guide media selection (i.e. communication channels) for demand generation activities using a theory-based approach. The Guide has a focus on ICT and new media channels as there is little guidance available around selection of these channels.

This resource provides an in-depth look at three programs that illustrate the use of Information and Communication Technologies (ICTs) and new media, specifically using mobile technologies, as part of an integrated strategy to increase demand for and use of RMNCH commodities and services.

This Guide is a resource for developing, implementing and assessing public-private partnerships (PPPs) to help increase demand for the life-saving commodities.

Additional Resources

Under each step of the health areas, additional useful resources are provided relevant to that step, including tools and examples of project materials from around the world.

Share your experiences using the I-Kit

How have you used the I-Kit to design communication strategies? Please share your experiences and the communications plans you have developed.

Are there new resources or topic areas that should be included in the toolkit? Please contact us to share your suggestions, comments, and questions.

]]> https://sbccimplementationkits.org/demandrmnch/how-to-use-this-kit-2/feed/ 0 The Power of Demand Generation https://sbccimplementationkits.org/demandrmnch/power-of-demand-generation/ https://sbccimplementationkits.org/demandrmnch/power-of-demand-generation/#respond Mon, 27 Jan 2014 13:17:05 +0000 http://www.sbccimplementationkits.org/demandrmnch//?p=985

What is Demand Generation?

Demand generation increases awareness of and demand for health products or services among a particular intended audience through social and behavior change communication (SBCC) and social marketing techniques. Demand generation can occur in three ways:

  • Creating new users  - convincing members of the intended audience to adopt new behaviors, products or services;
  • Increasing demand among existing users - convincing current users to increase or sustain the practice of the promoted behavior and/or to increase or sustain the use of promoted products and services;
  • Taking market share from competing behaviors (e.g. convincing caregivers to seek health care immediately, instead of not seeking care until their health situation has severely deteriorated or has been compromised) and products or services (e.g. convincing caregivers to use oral rehydration solution (ORS) and zinc instead of other anti-diarrhea medicines).

Demand generation programs, when well-designed and implemented, can help countries reach the goal of increased utilization of the commodities by:

  • Creating informed and voluntary demand for health commodities and services;
  • Helping health care providers and clients interact with each other in an effective manner;
  • Shifting social and cultural norms that can influence individual and collective behavior related to commodity uptake; and/or
  • Encouraging correct and appropriate use of commodities by individuals and service providers alike.

In order to be most effective, demand generation efforts should be matched with efforts to improve logistics and expand services, increase access to commodities, and train and equip providers in order to meet increased demand for products and/or services. Without these simultaneous improvements, the intended audience may become discouraged and demand could then decrease. Therefore, it is highly advised to coordinate and collaborate with appropriate partners when forming demand generation communication strategies and programs.

Who are the Audiences of Demand Generation Programs for the 13 Life Saving Commodities?

Reducing maternal and child morbidity and mortality through increased demand for and use of RMNCH commodities depends on the collaboration of households, communities, and societies, including mothers, fathers and other family members, community and facility-based health workers, leaders, and policy makers. Some of the commodities are more provider-focused in terms of demand and utilization, but all depend on care-seeking by women and families.

Key Concepts and Definitions in Demand Generation

Social and Behavior Change Communication (SBCC)

 SBCC promotes and facilitates behavior change and supports broader social change for the purpose of improving health outcomes. SBCC is guided by a comprehensive ecological theory that incorporates both individual level change and change at the family, community, environmental and structural levels. A strategic SBCC approach follows a systematic process to analyze a problem in order to define key barriers and motivators to change, and design and implement a comprehensive set of interventions to support and encourage positive behaviors. A communication strategy provides the guiding design for SBCC campaigns and interventions, ensuring communication objectives are set, intended audiences are identified, and consistent messages are determined for all materials and activities.

Social Marketing

Social Marketing seeks to develop and integrate marketing concepts (product, price, place, and promotion) with other approaches to influence behaviors that benefit individuals and communities for the greater social good.

Mass and Traditional Media

Mass media reaches audiences through radio, television, and newspaper formats. Traditional media is usually implemented within community settings and includes drama, puppet shows, music and dance. Media campaigns that follow the principles of effective campaign design and are well executed can have a significant effect on health knowledge, beliefs, attitudes, and behaviors.

Community Mobilization

Community mobilization is a capacity-building process through which individuals, groups, or organizations design, conduct and evaluate activities on a participatory and sustained basis. Successful community mobilization works to solve problems at the community level by increasing the ability of communities to successfully identify and address its needs.

Interpersonal Communication (IPC)

IPC is based on one-to-one communication, including, for example, parent-child communication, peer-to-peer communication, counselor-client communication or communication with a community or religious leader.

Entertainment Education

Entertainment education is a research-based communication process or strategy of deliberately designing and implementing entertaining educational programs that capture audience attention in order to increase knowledge about a social issue, create favorable attitudes, shift social norms, and change behavior.

Information and Communication Technologies (ICTs)

ICTs refer to electronic and digital technologies that enable communication and promote the interactive exchange of information. ICTs are a type of medium, which include mobile and smart phones, short message service (SMS), and social media such as Facebook and Twitter.

Advocacy

Advocacy processes operate at the political, social, and individual levels and work to mobilize resources and political and social commitment for social and/or policy change. Advocacy aims to create an enabling environment to encourage equitable resource allocation and to remove barriers to policy implementation.

Behavior Change Theories

Why is theory important to demand generation?

Increasing evidence suggests that demand generation interventions that are based on social and behavioral science theories are more effective than those without a theoretical base, especially when multiple theories and concepts are considered.[1] A strong theory can help design, implement and evaluate effective programs by providing an understanding of the influencing factors on behavior, the way in which behavior change occurs and potential entry points for behavior change interventions.

The key to using theory effectively is to identify one that seems to fit with the initial understanding of what currently influences behavior and social norms and to use that theory to explore in more detail the impetus for change.

A few of the theories and frameworks most often used in social and behavior change communication programming include:

Health Belief Model

Health behavior is determined by personal beliefs or perceptions about the health issue and the strategies available to improve the situation. Behavior change is influenced by: perceived severity; perceived susceptibility; perceived benefits; and perceived barriers. These perceptions can be modified by other variables, such as culture, education level, past experiences, skill, and motivation. Behavior is also influenced by cues to action, which are events, people, or things that can motivate behavior change and self-efficacy, which is the belief in one’s own ability to do something.

Stages of Change

Behavior change is a process, not an event, and a person attempting to change a behavior may follow through five stages: 1) pre-contemplation, 2) contemplation, 3) preparation, 4) action, and 5) maintenance. The stages are not linear, and people do not necessarily progress systematically from one stage to the next but rather may move back and forth between the five until maintenance is sustained.

Theory of Reasoned Action/Theory of Planned Behavior

Focuses mainly on individual decision-making as a function of (1) what you believe the consequences of a behavioral choice will be and whether those consequences are positive or negative (i.e., beliefs and attitudes about the intended behavior) and (2) what you think other people who are important to you believe about the behavior (subjective norms).

Social Learning/Social Cognitive Theory

People learn from each other through observation, imitation, and modeling. Behavior change is also determined by environmental, personal, and behavioral factors, which interact and affect each other. These reciprocal interactions help determine behavior change so a change in one factor can determine changes in the others. The outside environment is where a person can observe an action, understand its consequences, and become motivated to repeat and adopt it. In a programmatic application, this is called modeling, where the desired behavior can be demonstrated and popularized by “role models.” Modeling can come from real or fictional characters depicted in mass media and on-line media.

Diffusion of Innovations

Examines how new ideas, concepts, and behaviors spread within a community or from one community to another. The theory identifies five subgroups which define an audience’s propensity to accept and adopt the innovation: 1) Innovators, 2) Early adopters, 3) Early majority, 4) Late majority, and 5) Laggards. The theory was later modified to change the focus from a persuasion approach where information was transmitted between individuals and groups to a process where information is created and shared in order to reach a mutual understanding. The rate of diffusion is related to the audience; environmental constraints and facilitators; communication system; and attributes of the innovation. These attributes include:

  • Relative advantage – Does the new behavior offer any advantage over the current behavior?
  • Compatibility – Is the new behavior compatible with current behaviors, beliefs, and values?
  • Complexity – How difficult is the new behavior to perform?
  • Trialability – Can it be tried without too much risk before making a decision?
  • Observability – Are there opportunities to see what happens to others who adopt this behavior?

Ideation Model

Behavior change is influenced by cognitive (knowledge, attitudes, beliefs), emotional (self efficacy), and social interaction factors (peer support and influence) as well as skills and environmental support and constraints. These elements operate synergistically and together are called ideation. The likelihood of adopting a behavior is much higher when the person has gained sufficient knowledge about it, has developed a positive attitude towards it, has talked to others about it, and feels right about doing it. The more ideational elements that apply to an individual, the greater the probability that he/she will adopt the behavior.

Social Ecological Model

The social ecological model recognizes that behaviors related to demand for care and treatment take place within a complex web of social and cultural influences. This perspective views individuals as nested within a system of socio-cultural relationships - families, social networks, communities, nations - that are influenced by and have influence on their physical environments. Within this framework, individuals’ decisions and behaviors are theorized to depend on their own characteristics as well as the social and environmental contexts within which they live.

Extended Parallel Process Model (EPPM)

This model emphasizes the motivating power of a perceived health threat, such as the idea that malaria is a potentially deadly disease, to which one may or may not be susceptible. If you believe (correctly or incorrectly) that you are susceptible to a serious threat, then you are motivated to act. EPPM also emphasizes efficacy, which refers to what people feel they are able to do in response to a perceived threat. For example, if you believe that using insecticide-treated bed nets can prevent malaria (response efficacy) and also believe that you can successfully use a bed net each night (self efficacy), then you are more likely to try and use a bed net to prevent malaria.

For more information on theories used for social and behavior change communication refer to the additional resources provided.

[1] Glanz, K. & Bishop, D. (2010) . The Role of Behavioral Science Theory in Development and Implementation of Public Health Interventions. Annual Review of Public Health, 30:399-418. doi: 10.1146/annurev.publhealth.012809.103604.

]]> https://sbccimplementationkits.org/demandrmnch/power-of-demand-generation/feed/ 0 13 Life Saving Commodities https://sbccimplementationkits.org/demandrmnch/life-saving-commodities/ Sun, 26 Jan 2014 20:01:44 +0000 http://www.sbccimplementationkits.org/demandrmnch//?p=1592 Global Strategy for Women’s and Children’s Health called on the global community to save 16 million lives by 2015 and achieve Millennium Development Goals (MDGs) 4 & 5 – to reduce child mortality and improve maternal health. The strategy highlighted the impact that a lack of access to life-saving commodities has on the health of women and children around the world, which catalyzed the formation of the UN Commission on Life-Saving Commodities for Women's and Children's Health (“the Commission”). The Commission - part of the Every Woman, Every Child (EWEC) movement - was formed to increase access to life-saving medicines and health supplies for the world’s most vulnerable people. The Commission identified a priority list of 13 overlooked life-saving commodities across the reproductive, maternal, newborn, and child health (RMNCH) ‘continuum of care’ that, if more widely accessed and properly used, could save the lives of more than 6 million[1] women and children. Although demand generation is a persistent weakness across all the commodities, this I-Kit focuses on 9 priority commodities most ripe for demand generation activities: Contraceptive implants, emergency contraceptive pills, female condom, misoprostol, magnesium sulfate, chlorhexidine, ORS, zinc and amoxicillin. Resources for the other commodities may be added in the future, depending on country needs.]]>

Reproductive Health
13C_Female Condom 13C_Implant 13C_EC
Female Condom
Contraceptive Implants
Emergency Contraception
Prevent HIV and unintended pregnancy
Prevent unintended pregnancy
Prevent unintended pregnancy
A female condom is a plastic pouch made of polyurethane that covers the cervix, the vagina, and part of the external genitals. Female condoms provide dual protection by preventing STI infection, including HIV, and unintended pregnancies.
Contraceptive implants are small, thin, flexible plastic rods that are inserted into a woman’s arm and release a progestin hormone into the body. These safe, highly effective, and quickly reversible contraceptives prevent pregnancy for 3‐5 years.
The emergency contraceptive pill (ECP) is the most widely available emergency contraceptive in developing countries. It is optimally taken in one dose of 1.5 mg as soon as possible after sexual activity. An alternative product of 0.75mg is also widely available.
Learn More

 

Maternal Health
Oxy Miso MgSO4
Oxytocin
Misoprostol
Magnesium Sulfate
Post-partum hemorrhage
Post-partum hemorrhage
Eclampsia and severe 
pre-eclampsia
WHO recommends oxytocin as the uterotonic of choice for prevention and management of postpartum hemorrhage.
In settings where skilled birth attendants are not present and oxytocin is unavailable, misoprostol (600 micrograms orally) is recommended.
WHO recommends MgSO4 as the most effective treatment for women with eclampsia and severe pre-eclampsia.
Learn More

 

Child Health
Amox ORS Zn
Amoxicillin
Oral Rehydration Salts
Zinc
Pneumonia
Diarrhea
Diarrhea
Amoxicillin is an antibiotic that is used to treat pneumonia in children under five. Amoxicillin is prepared in 250mg scored, dispersible tablet (DT) in a blister pack of 10 DTs.
Oral Rehydration Salts (ORS) is a glucose‐electrolyte solution given orally to prevent dehydration from diarrhea. ORS is packaged in sachets of powder to be diluted in 200 ml, 500 ml or 1 liter of fluid, prepared to an appropriate flavor.
Replenishment with zinc can reduce the duration and severity of diarrheal episodes. Zinc is prepared either in 20 mg scored, taste masked, dispersible tablets or oral solutions at concentration of 10 mg/5ml.
Learn More

 

Newborn Health
IA AC CH RD
Injectable Antibiotics
Antenatal Corticosteroids
Chlorhexidine
Resuscitation
Prevent newborn sepsis
Prevent Pre-term RDS
Prevent umbilical cord infection
Treat asphyxia
WHO recommends benzlypenicillin and gentamicin, in separate injections, as first-line therapy for presumptive treatment in newborns at risk of bacterial infection.
ANC are given to pregnant women who are at risk of preterm delivery to prevent respiratory distress syndrome in babies born in preterm labor.
Chlorhexidine digluconate is a low cost antiseptic for care of the umbilical cord stump that is effective against neonatal infections.
Birth asphyxia, or the failure of a newborn to start breathing after birth can be treated with resuscitation devices.
Learn More
]]> Document Library https://sbccimplementationkits.org/demandrmnch/document-library/ https://sbccimplementationkits.org/demandrmnch/document-library/#respond Fri, 24 Jan 2014 19:45:18 +0000 http://sbccimplementationkits.org/demandrmnch/?p=3656

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February 10, 2014

2013 Technical Brief on Contraceptive Implants

This document provides a brief history of implants and a description of their efficacy, side effects, and programmatic use.

A Manual for Integrating Gender into Reproductive Health and HIV Programs: From Commitment to Action (2nd Edition)

This manual provides detailed instructions and tools for planning, developing, implementing and evaluating gender-sensitive programs for reproductive health and HIV (available in English, Spanish and French).

July 8, 2014

A Theory-Based Framework for Media Selection in Demand Generation Programs

This guide is a resource to help increase the demand for the 13 reproductive, maternal, newborn and child health (RMNCH) commodities identified as underutilized by the UN Commission on Life-Saving Commodities (UNCoLSC) for Women’s and Children’s Health. The guide provides step-by-step information and practical tools to guide media selection (i.e., communication channels) for demand generation activities using a theory-based approach. The guide has a focus on information and communication technology (ICT) and new media channels, as there is little current guidance available regarding the selection of these channels.

April 15, 2014

Adaptable Healthcare Provider Resources for ORS/Zinc

Adaptable Resources to assist efforts to promote the use of Zinc/ORS, including detail aids, posters, Q&A brochures, and videos.

July 8, 2014

Addressing the Role of Gender in the Demand for RMNCH Commodities: A Programming Guide

This guide is a resource for increasing demand for the 13 reproductive, maternal, newborn, and child health (RMNCH) commodities identified as underutilized by the UN Commission on Life-Saving Commodities (UNCoLSC) for Women’s and Children’s Health. This guide provides information and practical tools to help program managers determine how gender norms and roles may limit demand for these commodities, and how to address these norms and roles to ultimately increase the demand for and utilization of these commodities.

June 11, 2014

Advance Distribution of Misoprostol for Self-Administration: Expanding Coverage for Postpartum Hemorrhage Prevention

MCHIP’s updated program implementation guide provides step-by-step instructions on how to improve and expand misoprostol distribution programs alongside lessons from the field.

February 10, 2014

Advocacy ASK

Example for the ASK approach (activate leaders, share action, know the context).

April 28, 2014

Amoxicillin Project Examples

Click on the image to view project examples for Amoxicillin

March 8, 2014

An Adaptable Communication Strategy for Amoxicillin

An Adaptable Communication Strategy for Amoxicillin

June 6, 2014

An Adaptable Communication Strategy for Demand Generation: Chlorhexidine

This Adaptable Communication Strategy provides step-by-step guidance and illustrative content in creating a communication strategy to generate demand for chlorhexidine.

March 8, 2014

An Adaptable Communication Strategy for Demand Generation: Contraceptive Implants

This Adaptable Communication Strategy provides step-by-step guidance and illustrative content in creating a communication strategy to generate demand for contraceptive implants.

An Adaptable Communication Strategy for Demand Generation: Emergency Contraception

This Adaptable Communication Strategy provides step-by-step guidance and illustrative content in creating a communication strategy to generate demand for emergency contraception.

An Adaptable Communication Strategy for Demand Generation: Female Condom

This Adaptable Communication Strategy provides step-by-step guidance and illustrative content in creating a communication strategy to generate demand for female condom.

An Adaptable Communication Strategy for Demand Generation: Magnesium Sulfate

This Adaptable Communication Strategy provides step-by-step guidance and illustrative content in creating a communication strategy to generate demand for Magnesium Sulfate.

An Adaptable Communication Strategy for Demand Generation: Misoprostol

This Adaptable Communication Strategy provides step-by-step guidance and illustrative content in creating a communication strategy to generate demand for misoprostol.

An Adaptable Communication Strategy for Demand Generation: ORS/Zinc

This Adaptable Communication Strategy provides step-by-step guidance and illustrative content in creating a communication strategy to generate demand for ORS/Zinc.

February 10, 2014

Behavior Change Interventions for Safe Motherhood: Common Problems, Unique Solutions

This paper focuses on the MNH Program’s work in the area of Behavior Change Interventions (BCI). BCI activities were undertaken in nearly every MNH Program country, and these activities were evaluated through population-based surveys in Burkina Faso, Guatemala, Indonesia and Nepal. The results of work in these four countries provide a valuable narrative from which constructive lessons can be learned. Behavior Change Interventions for Safe Motherhood Year Published: 2004 Organization: US Agency for International Development Length: 76 pages Languages: English

Behavior Change Perspectives and Communication Guidelines on Six Child Survival Interventions

This document is meant for those who want to incorporate behavior change and communication strategies into their child survival programs, as well as those who already plan and carry out such activities. It focuses on six major interventions and the key practices associated with these. It examines the challenges associated with improving these practices in developing country contexts, and aims to provide insight into how to design effective strategies. Behavior Change Perspectives and Communication Guidelines Year of Publication: 2005 Organization: Johns Hopkins Center for Communication Programs, Academy for Educational Development, UNICEF Length: 294 pages Languages: English

February 12, 2014

C-Modules: A Learning Package for Social Behavior Change Communication

C-Modules is a training program developed by Communication for Change (C-Change) to be used for facilitated, face-to-face workshops on social and behavior change communication. The modules cover situational analysis, program design and development, implementation, monitoring, evaluation, and re-planning. C-Modules: A Learning Package for Social Behavior Change Communication Year of Publication: 2011 Organization: FHI360/C-Change Length: 5 modules Languages: English, French, Spanish, Portuguese  

April 12, 2014

Chlorhexidine Project Examples

Click on the image to view project examples for Chlorhexidine


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]]> https://sbccimplementationkits.org/demandrmnch/document-library/feed/ 0 Contact Us https://sbccimplementationkits.org/demandrmnch/contact-health-communication-capacity-collaborative/ https://sbccimplementationkits.org/demandrmnch/contact-health-communication-capacity-collaborative/#respond Wed, 15 Jan 2014 12:17:43 +0000 http://sbccimplementationkits.org/demandrmnch/?p=3071

Email: info@healthcommcapacity.org

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