Health behavior is influenced by multiple social, emotional and contextual factors, from the individual to the structural level. Better understanding of what drives specific behaviors is key to affecting them. Social and behavior change communication (SBCC) is a social process that promotes and facilitates changes in knowledge, attitudes, norms, beliefs and behaviors based on a socio-ecological approach for improved health outcomes.

For decades, SBCC has been used in health programs, including for HIV and malaria, to positively influence behaviors. In family planning (FP), SBCC has been used to foster healthy timing and spacing of pregnancy (HTSP), use of modern contraception, contraceptive method selection and gender dynamics in FP decision-making with impressive results. However, sometimes these SBCC successes get lost in the vast landscape of health and family planning literature.

HC3 created an evidence package to showcase SBCC as a powerful approach in motivating and establishing healthy FP behaviors. The package consists of a searchable online article database, fact sheets and infographics speaking to the power of SBCC in FP. The primary audience for this package is SBCC and FP practitioners and program designers, though it may prove useful to other groups such as donors, decision-makers and students.