Adapting the Demand Generation Implementation Kit: Saving Lives by Generating Demand for Zinc among Young Mothers in the Ihorombe Region of Madagascar

Madagascar is seeking to reduce the number of deaths caused by diarrhea with the use of commodities such as oral rehydration salts (ORS) to prevent dehydration and zinc supplements to reduce the duration and severity of diarrheal episodes. Despite the availability and promotion of these commodities as a first-line treatment for childhood diarrhea, a large number of Malagasy children do not receive timely or appropriate treatment for diarrhea.

This case study outlines a demand generation project in Madagascar designed to increase knowledge of the use of zinc to treat simple diarrhea and thus contribute to reducing child mortality in the Ihosy region of Madagascar. Salfa-Lorel, a Madagascar public health non-governmental organization, implemented this project.

Read the case study.