Using Health Communication to Fight Swaziland's HIV Crisis

Although one of Africa's smallest countries, Swaziland has the highest prevalence of HIV in the world. Learn about HC3's work in Swaziland to mitigate HIV in this multimedia story.

Ebola: A Behavior-Driven Crisis

Social and behavior change communication (SBCC) uses communication to change behaviors by positively influencing knowledge, attitudes and social norms. Research shows that SBCC works and has been effective in a variety of health areas, such as HIV and family planning. Here we show its impact on emerging pathogens - in particular Ebola.

Promoting Quality Malaria Medicines Through SBCC

Learn how to combat substandard, spurious, falsified, falsely-labeled and counterfeit – or SSFFC – malaria medicines with this Implementation Kit (I-Kit) for designing and implementing a country-specific social and behavior change communication campaign.

Integrating SBCC into Service Delivery Programs

Designed to help service delivery project managers effectively use service communication to enhance the impact of their project, this I-Kit can be used to help increase demand for and uptake of services, and improve consistent long-term maintenance of healthy behaviors. It is designed to help users understand key service communication concepts, apply SBCC techniques to create successful communication activities, and learn how to better coordinate efforts with SBCC projects.

Using Social and Behavior Change Communication
to Change Provider Behavior and Improve Client Outcomes

Understand and prioritize barriers healthcare providers face; identify whether those barriers can be addressed by a social and behavior change communication (SBCC) approach; and develop an SBCC intervention to influence attitudes, beliefs and norms that undermine providers’ willingness and ability to perform their jobs well.