New Tool to Aid in Integrated SBCC Programs

The Health Communication Capacity Collaborative has launched the Integrated Social and Behavior Change Communication (SBCC) Programs Implementation Kit (I-Kit). This new resource brings together current best practices to guide program planners and/or implementers in asking the right questions before starting an integrated SBCC program and throughout the course of design, implementation and evaluation.

This resource was developed as a collaborative effort between HC3 and the United Nations Commission on Life-Saving Commodities for Women and Children and represents the work and contributions of a wide number of organizations and individuals from the global development and SBCC community.

The I-Kit is divided into five primary sections:

The Decision to Integrate: What is an integrated SBCC program?  What are the pros and cons of an integrated program? What are key questions to ask before deciding whether an integrated SBCC program is appropriate, beneficial to our audience, and feasible?

Laying the Foundation: Before designing an integrated SBCC program, it is critical to understand the enabling environment for the program. How to map the landscape for integration, how to engage and strengthen support for an integrated program, and what other actions can be taken to lay the foundation for a successful integrated program?

Design: What are the important considerations throughout the integrated design process that may differ in detail from a vertical program? Understand how formative research, program goals and objectives, target audience(s), message design and communication approaches and channels may be unique to an integrated SBCC program.

Implementation: While implementation of an integrated SBCC strategy is similar to that of a vertical SBCC strategy, several key considerations may improve the success of an integrated program. What are the considerations for coordination and planning? What are the different implementation models and approaches best suited for integrated programs and how best to use different forms of communication for integrated programs? And what are the capacity strengthening considerations especially for community agents and providers in an integrated program?

Research, Montoring and Evaluation: Given their complex, varied and often dynamic nature, integrated SBCC programs require unique research, monitoring, process and impact evaluation approaches. What are approaches an implementer might consider and how can findings be used in an appropriate and timely manner to re-plan and reprioritize?

In addition, the I-Kit includes a number of illustrative case studies and a link to important resources for integrated SBCC.

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