Health communication has often drawn from the discipline of marketing in conceptualizing how we do what we do, especially when it comes to health issues where people need to use a product or service. Health marketing is concerned primarily with what people do. Another discipline that is increasingly recognized as crucial to the fight against […]
Author Archive for: Lisa Cobb | Johns Hopkins Center for Communication Programs Senior Program Officer
About Lisa Cobb | Johns Hopkins Center for Communication Programs Senior Program Officer
Lisa Cobb has over 15 years experience in public health and health communication. She has worked in many areas of health communication, from counseling self-neglecting elders in the US, to teaching health classes in Turkmenistan, to designing and overseeing large and complex programs at scale. In her role as a Senior Program Officer for Johns Hopkins Center for Communication Programs, Ms. Cobb provides leadership, oversight and technical guidance to programs in Nigeria and Kenya, using her expertise in program design, strategic planning and management to ensure programs meet their goals. Ms. Cobb has expertise in applying communication interventions to multiple health areas, including family planning and reproductive health, maternal and child health, HIV prevention and malaria, and has used those skills in numerous countries in Europe and Eurasia, the Near East and Africa.
Entries by Lisa Cobb | Johns Hopkins Center for Communication Programs Senior Program Officer
Question: What is the difference between these two messages? “Ebola is real! If you get it, you’ll die!” and “Ebola is real! If you seek treatment you have a fifty-per-cent chance of recovery?” Answer: Theory. The Extended Parallel Process Model, or EPPM, to be exact. These messages come from a great article in the New […]
In ancient Greece, slaves and traitors and other undesirables were marked or branded to show their lowly status and allow people to shun them. From that practice we get the word stigma, or mark. Today we use the word to describe the discrimination and social shunning people experience for myriad different reasons – sexual orientation, […]
If you Google “brochure” and “family planning,” you get page after page of links to brochures, most of them to reputable materials you can use. But replace “family planning” with “Ebola,” and there aren’t so many options. The outbreak, and our response, is simply too new. If you are in need of a brochure (or […]
- Social and behavior change considerations for areas transitioning from high and moderate to low, very low and zero malaria transmissionJanuary 18, 2018 - 10:11 am
- Smart Client and Smart Couple: Digital Health Tools to Empower Women and Couples for Family PlanningOctober 19, 2017 - 4:15 pm
- Celebrating the Seeds of Change in GuatemalaSeptember 26, 2017 - 3:19 pm
- HC3 Nigeria’s Chizoba Onyechi Named as 120 Under 40 Family Planning ChampionSeptember 12, 2017 - 12:54 pm
- HC3 Côte d’Ivoire and Partners Celebrate their SuccessesSeptember 5, 2017 - 12:09 pm
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