In Egypt, HC3 aims to improve health behaviors around non-communicable diseases (NCDs) and health communication capacity and social and behavior change communication (SBCC) at the national, government and district levels. Led by the Central Administration for Health and Population (CAHP) within Egypt’s Ministry of Health (MOH), HC3 supports the project with technical assistance.
Based on a “learning by doing” approach, selected health communication professionals from the MOH and its partners participate in trainings and workshops about performing program and audience analyses, and developing objectives and comprehensive communication campaigns to address NCDs, such as obesity and cardiovascular disease. Additionally, the project will look at gender as a cross-cutting theme throughout the campaign and its materials.
Through the capacity strengthening objective, HC3 Egypt will:
- Conduct an assessment of the MOH to identify relevant knowledge gaps in SBCC, and to gauge strengths and weaknesses in communication resources and networking systems.
- Train MOH officials and its partners on strategic health communication processes.
- Design the country’s first pre-service educational course as a route for graduating health education officers.
- Improve the existing in-service training program, which will include a reference manual of key health messages, for approximately 5,500 health educators.
- Develop a web portal and short message service management system within the CAHP in order to communicate with health educators and the general public.
- Conduct orientations with news media on health reporting.
- Establish a vibrant local health communication community of practice using both face-to face and virtual elements.
- Establish a public-private partnership strategy as a way to help fund local media campaigns.