HC3 produces Implementation Kits or I-Kits, which provide step-by-step approaches to integrate SBCC strategies into programs.
Implementation kits in the areas of gender, demand generation for RMNCH (in English and French), resource mobilization, urban adolescent SRH (in English and French), supporting breastfeeding interventions for faith-based organizations, Ebola preparedness and designing a social and behavior change communication strategy can be found here.
SBCC How-to Guides are short guides that provide step-by-step instructions on how to perform core SBCC tasks.
Current How-to Guides include:
- How to Develop a Logic Model
- How to Develop a Communication Strategy
- How to Do an Audience Analysis
- How to Do Audience Segmentation
- How to Write a Creative Brief
- How to Conduct a Pretest
- How to Conduct a Situation Analysis
- How to Develop SBCC Creative Materials
- How to Adapt SBCC Materials
- How to Develop a Channel Mix Plan
- How to Conduct a Root Cause Analysis
- How to Develop a Mission Statement
- How to Conduct a Stakeholder Workshop
- How to Develop a Creative Concept
- How to Design SBCC Messages
- How to Develop a Monitoring and Evaluation Plan
- How to Create a Brand Strategy Part 3: Developing the Personality and Look of the Brand
- How to Create a Brand Strategy Part 2: Developing Positioning for a Branded Product, Service or Behavior
- How to Develop Monitoring Indicators
- How to Create a Brand Strategy Part 1: Using Audience Insight to Drive Your Brand
- How to Conduct a Program Analysis
- How to Test Creative Concepts
- How to Conduct Qualitative Formative Research
Other Online Learning Resources
Self-Paced SBCC Training Modules
OpenWHO is WHO’s new interactive, web-based, knowledge-transfer platform offering online courses to improve the response to health emergencies. OpenWHO enables the Organization and its key partners to transfer life-saving knowledge to large numbers of frontline responders.
Note: The Self-Paced SBCC Training Modules are offline at this time. Please check out the other great SBCC-focused resources on this page, in particular, the Designing a Social and Behavior Change Communication Strategy Implementation Kit (I-Kit).
Evidence-Based Malaria Social and Behavior Change Communication
This online training series is designed to strengthen capacity in using evidence and data to create strong SBCC programs for malaria prevention and control.
Presenters are leaders in the field of SBCC and cover both fundamental and advanced concepts.
A certificate is given for each module completed.
Health Communication Basics
Below is a list of foundational, introductory courses on health communication:
- Health Communication for Managers (Global Health Learning Center)
- Health Behavior Change at the Individual, Household and Community Levels (Johns Hopkins Bloomberg School of Public Health)
- Integrating Social and Behavioral Theory into Public Health: Foundations/Macro-Mezzo Levels (Johns Hopkins Bloomberg School of Public Health)
- Health and Society (Harvard University)
- CDC Materials (US Centers for Disease Control)
- Unite for Sight – Health Comms Online Course
- HP 101: (Ontario Health Promotion Resource System)
- Health Literacy (CDC)
- CDCynergy Web (US Centers for Disease Control)
- INFOSAID Free Online Course on Development Communication
- Introduction to Strategic Communication (World Bank)
- Online Training in Public Health -Communication & Cultural Competency (University at Albany, State University of New York)
- Making Health Communication Strategies Work for Your Program (Emory University)
- Health Promotion 102 (University of Toronto, Dalla Lana School of Public Health)
- The Pulse Toolkit: A Guide to Health Communication (BBC Media Action)
Advanced Health Communication Topics
Below is a list of advanced health communication topics (specific socio-ecological levels, intervention types, or health domains):
- Entertainment Education for Behavior Change (The Johns Hopkins University Open Courseware)
- Integrating Social and Behavioral Theory into Public Health Part II: Mezzo/Micro-Level Theories (The Johns Hopkins University Open Courseware)
- Culture, Politics, and Community: Living Public Health in Nigeria (The Johns Hopkins University Open Courseware)
- Community-Based Family Planning (Global Health Learning Center, USAID, K4Health)
- Family Planning Counseling (Global Health Learning Center, USAID, K4Health)
- Health Behavior Change: Individual, Household and Community Levels (The Johns Hopkins University Open Courseware)
Courses on Research (methodologies):
- Health in Numbers: Quantitative Methods in Clinical & Public Health Research (Online adaptation of material from the Harvard School of Public Health’s classes in epidemiology and biostatistics)
- Social Epidemiology (Coursera/University of Minnesota)
- Qualitative Analysis The Johns Hopkins University Open Courseware
Social Media for Health and Development
- Social Media for Health and Development (Global Health Learning Center)