The Health Communication Capacity Collaborative (HC3) is working to expand the use of SBCC to improve reproductive, maternal, newborn and child health (RMNCH) through capacity strengthening, implementation and research.

Capacity Strengthening for RMNCH

HC3 serves as a lead technical partner of the Demand, Access and Performance Technical Resource Team for the UN Commission on Life-Saving Commodities for Women’s and Children’s Health (the Commission), which was formed to catalyze and accelerate reduction in mortality rates of both women and children. The Commission identified 13 overlooked life-saving commodities across the RMNCH ‘continuum of care’ that, if more widely accessed and properly used, could save the lives of more than six million women and children. HC3 has developed a number of tools to support demand generation of the commodities, including the creation of the online Demand Generation Implementation Kit for Underutilized Commodities in RMNCH. Find out more about our work here.

As part of our support on accelerator behaviors for Ending Preventable Child and Maternal Death (EPCMD), HC3 also developed the Supporting Breastfeeding Interventions for Faith-Based Organizations Implementation Kit, and has provided technical assistance and micro-funding to local Faith-Based Organizations in Nigeria in developing communication strategies for breastfeeding interventions.


As part of our work addressing the Ebola outbreak, HC3 is working to improve RMNCH outcomes through SBCC in Sierra Leone, Liberia and Guinea. Community activities raise awareness, build skills, foster community led solutions to RMNCH challenges and strengthen linkages between communities and health facilities.

In Guatemala, HC3 is developing an umbrella campaign that integrates a wide range of development issues, with a large focus on the health of mothers, infants and children during the first 1,000 days of life. The campaign will integrate messaging across nutrition, agriculture, and health, encouraging families and communities to ensure that pregnant women, infants and young children, and breastfeeding mothers receive the nutritious foods they need in order to be healthy.


HC3 collaborated with USAID and UNICEF on their joint effort in convening the Population Level Behavior Change (PLBC) Evidence Summit in child survival and development, which sought to gain clarity on the evidence of SBCC to inform policies, programs, and practice; identify knowledge gaps to inform the research agenda; and draw up an evidence-to action strategy to ensure the application of learning and the active pursuit of critical knowledge gaps. HC3 has been actively engaged in the evidence review process, and conducted a systematic literature review to identify and document well evaluated SBCC initiatives that have made a positive contribution to promoting child survival in the East Africa region. Key findings were disseminated through a series of Research Briefs on community-based approaches, interpersonal communication approaches, holistic-integrated SBCC approaches; and mass media and technology approaches for child survival interventions.

For more information on this work, please contact Sanjanthi VeluAmrita Gill-Bailey or Joanna Skinner.

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