Living the GoodLife in Ghana

The Ghana Behavior Change Support (BCS) project was a five-year, USAID-funded project managed by the Johns Hopkins Center for Communication Programs (CCP) in partnership with the Ministry of Health and the Ghana Health Service (GHS).

The overall purpose of the project was to assist the GHS at the national, regional and district levels to support its efforts to achieve health-related millennium development goals through sustained and coherent social and behavior change communication (SBCC) interventions. BCS aimed to increase demand and use of commodities and services and create positive behaviors in the areas of:

• Maternal Neonatal & Child Health
• Family Planning
• Malaria Prevention & Treatment
• Nutrition
• Water, Sanitation, & Hygiene

Note: The USAID Strengthening Health Outcomes through the Private Sector (SHOPS) Project collaborated with the BCS Project on the ORS + Zinc intervention cited in the video.  BCS led the design and implementation of the mass media and demand generation component, and SHOPS worked with local pharmaceutical manufacturers to ensure an adequate supply of zinc tablets, and provided training to pharmacists, chemical sellers and health care workers. We would also like to thank the Ghana Community Water and Sanitation Agency (CSWA) who produced the handwashing spots and granted BCS to permission to rebroadcast them. 

This video shows some of the project’s highlights and summarizes its impact.