This tool provides guidance to country-based partners on how to conduct an in-depth examination of the demand generation landscape related to country-identified priority commodities for reproductive, maternal, newborn, and child health (RMNCH). It is the first step in laying the foundations to build strong demand generation programs or strategies. The tool provides guidance for reviewing existing national evidence on demand generation for priority commodities, identifying major evidence gaps and areas for additional analysis, and proposing recommendations for the development of programs to increase demand and utilization of the life-saving commodities.
The assessment is not intended to facilitate primary collection of research data. Where gaps in current understanding of the drivers of demand are identified, formative research should be conducted with endusers – both providers and women or men – as well as other influencing audiences to ensure that program design addresses the barriers to demand for each specific commodity.
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