Jamaica Message Guide for Zika Communication

The Message Guide for Zika Communication is a practical tool meant to be used by all partners and stakeholders implementing Zika activities in Jamaica. Adapted from Strategic Communication for Zika Prevention: A Framework for Local Adaptation, the Message Guide aims to identify priority audiences and objectives for Zika communication at this point in Jamaica’s Zika response, and establish compelling positioning statements, outline key messages, and suggest communication approaches and activities for each audience. The Message Guide supports country efforts to ensure that messages are technically accurate, consistent across communication channels, responsive to the specific gaps identified in the situation analysis, and targeted to the agreed upon priority audiences. Jamaica’s priority audiences include women of reproductive age intending to become pregnant, women of reproductive age not intending to become pregnant, pregnant women, male partners of women of reproductive age, tyre shop and fleet owners/operators, persons who store water in 45/55 gallon drums, schoolchildren, community leaders, families affected by Zika Congenital Syndrome, and families affected by Guillain-Barré Syndrome.

Jamaica Message Guide for Zika Communication