Webinar: SBCC Approaches to Provider Behavior Change

This September 27, 2016 webinar explored the application of SBCC for influencing provider behavior change. Panelists discussed the challenges in influencing provider behavior, particularly provider interaction with clients, the evidence for applying an SBCC approach to provider behavior change and examples of tools and specific approaches for influencing provider behavior.

The webinar was moderated by:

• Trish MacDonald, Senior Technical Advisor, Office of Population and Reproductive Health, USAID

Panelists included:

• Mark J. Hathaway, MD, Senior Technical Advisor, Jhpiego [Presentation: Behavior Modeling: Experiences in Facility-Based Workshops]
• James Ayers, Senior Technical Advisor – Reproductive Health Marketing and Communications, PSI [Presentation: PBCC Results: Promoting STM Counseling with Pharmacy Attendants in Cambodia]
• Heather Hancock, Senior Program Officer, Johns Hopkins Center for Communication Programs [Presentation: Provider Behavior Change Communication: Evidence]

Watch the recorded webinar here.