… Nepal has made considerable progress in improving reproductive health (RH) over the last two decades, with substantial reductions in maternal mortality, under-five mortality and the total fertility rate. The Health 4 Life (H4L) project partnered with the Health Communication Capacity Collaborative (HC3) to identify resources that could strengthen NHEICC’s capacity to implement SBCC activities at all levels. Learn more. …
The Extended Parallel Processing Model (also widely known as Threat Management or Fear Management) describes how rational considerations (efficacy beliefs) and emotional reactions (fear of a health threat) combine to determine behavioral decisions. The degree to which a person feels threatened by a health issue determines his or her motivation to act, while one’s confidence to effectively reduce or prevent the threat determines the action itself….
Social (or Observational) Learning Theory stipulates that people can learn new behaviors by observing others. Earlier learning theories emphasized how people behave in response to environmental stimuli, such as physical rewards or punishment. In contrast, social learning emphasizes the reciprocal relationship between social characteristics of the environment, how they are perceived by individuals, and how motivated and able a person is to reprodu…
… Ideation refers to how new ways of thinking (or new behaviors) are diffused through a community by means of communication and social interaction among individuals and groups. Behavior is influenced by multiple social and psychological factors, as well as skills and environmental conditions that facilitate behavior. SBCC can affect all of these factors. Ideation …
… Propensity Score Matching (PSM) is a statistical technique that allows researchers to more accurately measure social and behavior change communication (SBCC) program impact and to make a strong case for causal attribution. It helps researchers determine whether the program was actually responsible for the changes in knowledge, attitudes and behaviors that occurred. Propensity Score Matching …
The webinar Quick and Accurate Learning Assessments for Low Resource Settings was presented on September 23, 2014 and focused on conducting a needs assessment for performance improvement. Presenter: Dr. Sharon Marie May, Sr. Manager, Leadership Development – Management Sciences for Health For more than 25 years, Dr. May has been supporting successful performance improvement initiatives in global technology, government, services, nonprofit, retail…
Behavior change is something that cannot happen in isolation. Nor can it be imposed on people in a top-down manner. Successful behavior change reaches and engages a broad group of individuals in the community and considers their opinions, needs and values. Community engagement involves working collaboratively with and through groups of individuals, organizations and institutions in your community that may be affected, interested or concerned by t…
University Initiative Webinar “Models of University Engagement with Practice” was held on November 25, 2014. It focused on how universities can strengthen their links to the community by working with faculty to incorporate service learning activities into their coursework, facilitating mentoring for university students placed in health communication/health education projects and organizing student internship programs with government health agenci…
The HC3 in Action series documents and synthesizes HC3’s experiences and lessons learned on topics that cut across the project’s diverse portfolio of activities. Each brief draws from HC3’s work in 34 countries as well as initiatives, tools and resources developed at the global level. This technical brief describes the components of an effective Social and Behavior Change Communication system and then provides spotlights on HC3’s work in five cou…
Social and behavior change considerations for areas transitioning from high and moderate to low, very low and zero malaria transmissionJanuary 18, 2018 - 10:11 am
Smart Client and Smart Couple: Digital Health Tools to Empower Women and Couples for Family PlanningOctober 19, 2017 - 4:15 pm
Celebrating the Seeds of Change in GuatemalaSeptember 26, 2017 - 3:19 pm
HC3 Nigeria’s Chizoba Onyechi Named as 120 Under 40 Family Planning ChampionSeptember 12, 2017 - 12:54 pm
HC3 Côte d’Ivoire and Partners Celebrate their SuccessesSeptember 5, 2017 - 12:09 pm