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HC3 Research Primers Aid in SBCC Program Design

Theory of Planned BehaviorThe Health Communication Capacity Collaborative (HC3) is developing a series of research briefs on a variety of communication theories to help social and behavior change communication professionals design and implement their programs.

The HC3 Research Primers describe the theory and provide guidance on when it should be used. They also include valuable information for implementers, as well as a case study that made use of the theory.

The first two, issued March 24, focus on the Theory of Planned Behavior and the Diffusion of Innovations model.

Stay tuned for more HC3 Research Primers on Communication for Social Change and Gender Transformative Approaches.

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