Strengthening the capacity of local organizations is at the heart of HC3. The project focuses on three levels: organizational, individual and national. HC3 supports skills strengthening for a wide variety of audiences, including program managers, journalists, video and radio producers, health workers and counselors, health education units and local government staff.
At the national level, HC3 can help local governments and key implementing partners design, update, or implement national health communication strategies to better coordinate ongoing efforts. HC3 will also engage a variety of partners including the private sector, the media and universities.
HC3 is compiling health communication tools and approaches that have proven successful or are believed to be promising and innovative. When complete, this collection will be assessed and distilled into a widely shared toolkit of health communication best practices to help increase and sustain capacity.