Animated Video Provides Overview to RMNCH Demand Generation Resource

This new animated video from the Health Communication Capacity Collaborative (HC3) helps users navigate the wealth of information and resources available on the Demand Generation Implementation Kit for Under-Utilized, Life Saving Commodities.

The implementation kit (I-Kit) is a step-by-step guide to developing communication strategies to increase demand for nine priority commodities ranging across the reproductive, maternal, newborn and child health (RMNCH) spectrum, and provides cross-cutting tools, guidance and adaptable commodity-specific content.

Upon viewing the animated video, users can begin using the I-Kit to create fast-track implementation of demand generation interventions in order to accelerate progress toward Millennium Development Goals 4 and 5.​

View the animated overview: