View the implementation kit.

Integrating SBCC into Service Delivery Programs

Designed to help service delivery project managers effectively use service communication to enhance the impact of their project, this I-Kit can be used to help increase demand for and uptake of services, and improve consistent long-term maintenance of healthy behaviors. It is designed to help users understand key service communication concepts, apply SBCC techniques to create successful communication activities, and learn how to better coordinate efforts with SBCC projects.


View the implementation kit.

Social and Behavior Change Communication for Emergency Preparedness Implementation Kit

In the wake of Ebola and in the throes of the Zika outbreak, more focus than ever is on the importance of strong and resilient health systems that serve and promote the well-being of individuals, households and communities. Engaging in social and behavior change communication preparedness efforts as part of strengthening a health system, and certainly prior to a critical incident, can bolster a health system’s ability to respond to an emergency public health crisis.

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View the implementation kit.

Using Social and Behavior Change Communication
to Change Provider Behavior and Improve Client Outcomes

Understand and prioritize barriers healthcare providers face; identify whether those barriers can be addressed by a social and behavior change communication (SBCC) approach; and develop an SBCC intervention to influence attitudes, beliefs and norms that undermine providers’ willingness and ability to perform their jobs well.


View the multimedia resource.

Ebola: A Behavior-Driven Crisis

Social and behavior change communication (SBCC) uses communication to change behaviors by positively influencing knowledge, attitudes and social norms. Research shows that SBCC works and has been effective in a variety of health areas, such as HIV and family planning. Here we show its impact on emerging pathogens - in particular Ebola.






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The Health Communication Capacity Collaborative (HC3) is a five-year, global project funded by USAID.
It is designed to strengthen developing country capacity to implement state-of-the-art social and behavior change communication (SBCC) programs.

Latest News from HC3

Nurse Elizabeth Cocker, In-charge at Malama PHU; Councilor Abdul Rahim Turay; Chief S. O Gbakie- Headman, section Chief; Honorable Shekubah Amani Sannoh
HIV testing is the first crucial step. Credit: André Smith
Young women, members of the HC3 Young Women’s Empowerment Program in Swaziland, participate in a Community Clean up Campaign they organized for their area.
USAID logo This website is made possible by the support of the American People through the United States Agency for International Development (USAID). The Health Communication Capacity Collaborative (HC3) is supported by USAID's Office of Population and Reproductive Health, Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-12-00058. HC3 is based at the Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs (CCP). The contents of this website are the sole responsibility of HC3. The information provided on this website is not official U.S. Government information and does not necessarily represent the views or positions of USAID, the United States Government, or The Johns Hopkins University.

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