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View the implementation kit.

Using Social and Behavior Change Communication
to Change Provider Behavior and Improve Client Outcomes

Understand and prioritize barriers healthcare providers face; identify whether those barriers can be addressed by a social and behavior change communication (SBCC) approach; and develop an SBCC intervention to influence attitudes, beliefs and norms that undermine providers’ willingness and ability to perform their jobs well.

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View the multimedia resource.

Ebola: A Behavior-Driven Crisis

Social and behavior change communication (SBCC) uses communication to change behaviors by positively influencing knowledge, attitudes and social norms. Research shows that SBCC works and has been effective in a variety of health areas, such as HIV and family planning. Here we show its impact on emerging pathogens - in particular Ebola.

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The Health Communication Capacity Collaborative (HC3) is a five-year, global project funded by USAID.
It is designed to strengthen developing country capacity to implement state-of-the-art social and behavior change communication (SBCC) programs.

Latest News from HC3

A couple attends a family planning counseling session with a service provider in Nigeria’s central state of Kwara. © 2012 Akintunde Akinleye/NURHI, Courtesy of Photoshare
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© 2005 Netsanet Assaye, Courtesy of Photoshare
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Mrs. Agatha Udeme Silas (L) with Theresa Peters (R) and the twins 7 months later.
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Taking a call at Ethiopia's HIV hotline.
USAID logo This website is made possible by the support of the American People through the United States Agency for International Development (USAID). The Health Communication Capacity Collaborative (HC3) is supported by USAID's Office of Population and Reproductive Health, Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-12-00058. HC3 is based at the Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs (CCP). The contents of this website are the sole responsibility of HC3. The information provided on this website is not official U.S. Government information and does not necessarily represent the views or positions of USAID, the United States Government, or The Johns Hopkins University.

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