Adapting the Demand Generation Implementation Kit: Using the Demand Generation I-Kit to Improve Maternal, Neonatal and Child Health in Bangladesh

This case study outlines a demand generation project in Bangladesh designed to increase demand for and utilization of maternal, neonatal and child health commodities and to build the capacity of community health workers to deliver newborn health care.

Despite significant improvement in maternal and child health indicators and overall health outcomes, the decline in neonatal mortality in Bangladesh has not been satisfactory. The accessibility and quality of essential newborn care at the community level – especially for marginalized, poor and disadvantaged populations – is a major concern. In 2015, BRAC Bangladesh, the International Centre for Diarrhoeal Disease Research, Bangladesh (icddr,b) and BRAC University (BRACU) initiated a project to increase demand for and utilization of maternal, neonatal and child health commodities and to build the capacity of community health workers to deliver newborn health care.

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