Demand Generation for 13 Life-Saving Commodities: A Synthesis of the Evidence

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Written by: Kim Martin | HC3 Communications Director on January 27, 2015

Demand-Generation--A-Synthesis-of-the-EvidenceThis report reviews, assesses and synthesizes the current evidence of social and behavioral drivers of demand generation for the 13 commodities, as well as effective practices in implementing demand generation programs. This review aims to provide a foundation for future evidence-based demand generation programming and activities, with a focus on helping others to better understand the facilitating factors and barriers to utilization and generating demand for these underutilized life-saving commodities.

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