Webinar: Six Local Stories of Generating Demand for RMNCAH Commodities

This September 8, 2016 webinar brought together six panelists – all recipients of a small project grant – to discuss their experiences in adapting and using the Demand Generation I-Kit for their local context and their efforts toward developing and implementing demand generation strategies in their respective countries.

This is the final installment in a three-part series held in support of the United Nations Commission on Life-Saving Commodities for Women and Children (UNCoLSC). The first webinar in this series focused on integrating gender especially working with men and boys for RMNCAH programs, while the second focused on highlighting pioneering programs that have expertly used Information and Communication Technology (ICT) approaches to generate demand for RMNCAH products and services.

Stephanie Levy, Social and Behavior Change Advisor, USAID, moderated this panel discussion with representatives from each of the six selected local organizations:

• Anuroop Manandhar, Phect Nepal [Presentation: Mobile Phone App for Adolescents and Youth in Nepal]
• Lal B Rawal, MPH, PhD, BRAC University [Presentation: Developing MNCH Communication Commodities Using Demand Generation I-Kit: Bangladesh Experience]
• Sophia Komba, T-MARC Tanzania [Presentation: Increasing Uptake of Contraceptives Among Female Students of Higher Learning Institutions in Mwanza, Tanzania]
• Geofrey Yambayamba, Pharmaceutical Services of Tanzania (PST) [Presentation: Project Demand Generation for Amoxycillin-DT and Zinc/ORS Co-pack in Accredited Drug Dispensing Outlets]
• Dr. Razanatiana Léa, Salfa-Lorel [Presentation: Use of the Demand Generation I-Kit to Create Demand for Zinc Among Young Mothers of Children Under 5 in the District of Ihosy, Madagascar]
• Dr. Rabialahy Antsatiana Jésuelle, Action pour la Justice et le Progrès des Populations (AJPP) [Presentation: Use of Demand Generation I-Kit to Develop ORS-Zinc and Implants Communication Strategies: Case of Mitsinjo District in Madagascar]

Watch the webinar recording here.