A UHI TV spot promotes family planning for urban populations.
Urban Health Initiative (UHI) [1]
Vision statement: “Every household in Uttar Pradesh will have confident, expert couples who discuss, choose, and consistently use the modern contraceptive method best suited to their needs in order to realize their dreams and achieve their aspirations of a bright future for their families.”
As envisioned in the statement above, UHI aims to increase contraceptive prevalence by portraying the use of family planning as a positive contribution to a family’s plans for the future. Positive role models- couples successfully using family planning, helpful and responsive providers, and community members sharing their knowledge of family planning with friends and family in order to support their health and happiness- represented family planning’s positive contributions to a happy life.
Find out more about UHI in India, including links to media coverage of BCC events and materials.
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[1] With funding from The Bill and Melinda Gates Foundation and implemented by a consortium of international, national, non-governmental, and community-based organizations, the Urban Health Initiative (2009-2014) aims to improve the health of the urban poor with a focus on improving urban reproductive health and family planning in Uttar Pradesh, India. UHI is part of a larger, global initiative which is working in India, Nigeria, Kenya, and Senegal.
