Enabling the Success of Social and Behavior Change Communication and Social Marketing NGOs: Recommendations from the Expert Consultation on High-Performing SBCC and SM Organizations

This guidance document is the product of a four-day meeting in May 2016 of more than 40 experts in SBCC and Social Marketing, representing 11 local NGOs from Africa, Asia and South America, INGOs and donors. The objective of the meeting was to identify factors most likely to enable the success and sustainability of local SBCC and social marketing organizations and to determine how local NGOs, INGOs and donors can work together most effectively to assure the success and sustainability of local NGOs working in these fields.

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