The Extended Parallel Processing Model

The Extended Parallel Processing Model (also widely known as Threat Management or Fear Management) describes how rational considerations (efficacy beliefs) and emotional reactions (fear of a health threat) combine to determine behavioral decisions. The degree to which a person feels threatened by a health issue determines his or her motivation to act, while one’s confidence to effectively reduce or prevent the threat determines the action itself.

The Extended Parallel Processing Model

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  1. […] Extended Parallel Processing Model (EPPM) is also widely known as Threat Management or Fear Management. It describes how rational […]

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