Guinea: Gold Star Campaign – Branding Quality Health Services

As Guinea continues to recover from Ebola, the Health Communication Capacity Collaborative (HC3) is working with the country’s hardest hit communities to rebuild both trust in the health system and the quality of care delivered. This series of case studies examines some of HC3’s activities and tools that were part of an overall social and behavior change communication (SBCC) strategy to improve health behaviors and increase the demand for and use of quality reproductive, maternal, newborn and child health (RMNCH) services in Guinea.

A national health services quality campaign underway in Guinea awards a “Gold Star” to facilities that earn it. The campaign enhances the visibility of the Gold Star symbol as a sign of high-quality services delivered by selected health facilities. The campaign also encourages people to use these facilities so they can access better maternal, newborn and child health services.

Read the case study.

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