As Guinea continues to recover from Ebola, the Health Communication Capacity Collaborative (HC3) is working with the country’s hardest hit communities to rebuild both trust in the health system and the quality of care delivered. This series of case studies examines some of HC3’s activities and tools that were part of an overall social and behavior change communication (SBCC) strategy to improve health behaviors and increase the demand for and use of quality reproductive, maternal, newborn and child health (RMNCH) services in Guinea.
Radio has wide reach in Guinea and was a key channel used to expand participation in HC3’s community dialogues. As an important and trusted source of information, especially in remote and rural areas, radio reaches all corners of Guinea, in French and local languages. To implement its radio program, HC3 worked with 38 stations in Conakry and the rural areas.