HC3 in Action: SBCC in Public Health Emergencies

The “HC3 in Action” series documents and synthesizes the Health Communication Capacity Collaborative (HC3) project’s experiences and lessons learned on topics that cut across the project’s diverse portfolio of activities. Each brief draws from HC3’s work in 34 countries, as well as initiatives, tools and resources developed at the global level.

With the support of USAID, HC3 is working with public health systems in Africa and Latin America in various phases of an emergency – from prevention and preparedness, through to crisis response and recovery. Social and behavior change communication (SBCC) is a mechanism for linking efforts between health systems and communities in emergencies, creating long-term health benefits.

This brief, part of the HC3 in Action series, describes key examples, challenges and insights from across the project that informed the development of the SBCC Emergency Helix, a programmatic framework for integrating SBCC throughout a public health emergency.

HC3 in Action: SBCC in Public Health Emergencies