Participatory Communication Strategy

HC3 worked in close collaboration with the USAID mission in Guatemala and 12 USAID-funded health and development partners active in the Western Highlands to develop the “Juntos Prosperamos” (“Together We Prosper”) brand and a social and behavior change communication (SBCC) strategy. The strategy unifies activities across the areas important during the “First 1,000 Days” (from the beginning of a pregnancy through the end of a child’s first year) – safe pregnancy, exclusive breastfeeding, complementary feeding, birth spacing, hygiene, sanitation and baby WASH, and home-based agriculture, as well as relevant gender norms. The ultimate goal of these efforts is to reduce chronic malnutrition and increase hygiene and crops diversification.

While most health and development efforts in the Western Highlands related to the First 1,000 Days have focused on pregnant women and young mothers, this new strategy focuses on transforming the home into the “heart of change” by deepening and expanding the involvement of key influencers and decision-makers: mothers-in-law/grandmothers, young fathers, religious and community leaders, and development and health volunteers.

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