Propensity Score Matching (PSM) is a statistical technique that allows researchers to more accurately measure social and behavior change communication (SBCC) program impact and to make a strong case for causal attribution. It helps researchers determine whether the program was actually responsible for the changes in knowledge, attitudes and behaviors that occurred.
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[…] Ricotta also introduced a second evaluation method, propensity score matching. Propensity score matching is a statistical technique that simulates intervention and control groups by comparing populations […]
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