https://healthcommcapacity.org/wp-content/uploads/2014/09/PropensityScore-1.png 388 300 Kim Martin | HC3 Communications Director https://healthcommcapacity.org/wp-content/uploads/2014/04/HC3logo285px.jpg Kim Martin | HC3 Communications Director2014-09-29 16:48:502017-01-22 20:50:25Propensity Score Matching
Propensity Score Matching
Propensity Score Matching (PSM) is a statistical technique that allows researchers to more accurately measure social and behavior change communication (SBCC) program impact and to make a strong case for causal attribution. It helps researchers determine whether the program was actually responsible for the changes in knowledge, attitudes and behaviors that occurred.
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