This Implementation Kit (I-Kit) was developed to help social and behavior change communication (SBCC) and malaria in pregnancy (MiP) program managers and stakeholders address identified gaps and improve SBCC strategies and interventions for MiP, especially those interventions that target healthcare workers.
MiP is a significant public health issue with harmful consequences for not only pregnant women, but also for unborn and newborn children. Every year, MiP is responsible for the death of over 100,000 newborns and 10,000 pregnant women around the world.
This guidance is divided into four sections:
- Integrating MiP Issues into an SBCC Situation Analysis
- Segmenting MiP Audiences and Developing Problem Statements
- Choosing Measurable MiP Communication and Behavior Objectives
- Drafting the MiP Section of a Malaria SBCC Strategy Document