Factors Impacting the Effectiveness of Health Care Worker Behavior Change: A Literature Review

Social and behavior change communication (SBCC), which uses communication to positively influence the social dimensions of health and well-being, is an important strategy for improving health services at the provider level. With much of the responsibility for providing health care services falling on a cadre of professional health care workers (HCWs), particularly those in lower level facilities, there is an increasing focus on to how to use SBCC strategies to build HCWs’ capacity to offer quality services to the community members they serve. To maximize the impact of SBCC activities among HCWs, program designers and implementers must first develop an awareness of the barriers and facilitators that effect HCWs in providing these services.