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12

A Theory-Based Framework for Media Selection in Demand Generation Programs

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This guide is a resource to help increase the demand for the 13 reproductive, maternal, newborn and child health (RMNCH) commodities identified as underutilized by the UN Commission on Life-Saving Commodities (UNCoLSC) for Women’s and Children’s Health. The guide provides step-by-step information and practical tools to guide media selection (i.e., communication channels) for demand generation activities using a theory-based approach. The guide ha…

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Modern Communities of Practice: Recommendations for Building, Maintaining and Measuring Impact

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… Modern Communities of Practice: Recommendations for Building, Maintaining and Measuring Impact This report from the Health Communication Capacity Collaborative (HC3) – Modern Communities of Practice: Recommendations for Building, Maintaining, and Measuring Impact – describes best practices for harnessing such collaborative spaces while also leveraging face-to-face interaction. …

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Utilizing ICT in Demand Generation for Reproductive, Maternal, Newborn and Child Health

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This resource provides an in-depth look at three programs that illustrate the use of information and communication technologies (ICTs) and new media – specifically using mobile technologies – as part of an integrated strategy to increase demand for and use of reproductive, maternal, newborn and child health (RMNCH) commodities and services. The three case studies are: Mobile Alliance for Maternal Action (MAMA), which uses technology to improve he…

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Innovation Webinar 7: Social Media Analysis and Health Communication

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The seventh Health Communication Innovation webinar, Social Media Analysis and Health Communication was held December 9, 2014. Presentations and examples gave the audience insight into utilizing and evaluating social media components of health communication campaigns. Listen to a recording of the webinar. Presentations Anahi Ayala Iacucci, Senior Innovation Advisor for the Internews Center for Innovation & Learning [Presentation] Social media in …

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Innovation Webinar 6: Social Drama and Health Communication

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Women, children, and men watch a street play performance in their village on the theme of “stop female foeticide” in the Morena district, Madhya Pradesh, India. © 2011 Anil Gulati, Courtesy of Photoshare On September 16, 2014 HC3 held an Innovation webinar focused on utilizing social drama for effective health communication. Panelists included: Dr. Arvind Singhal, Samuel Shirley and Edna Holt Marston Endowed Professor of Communication and Directo…

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Innovation Webinar 5: Behavioral Economics

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HC3 held the fifth Health Communication Innovation Webinar focusing on integrating behavioral economics with social and behavior change communication campaigns on June 10, 2014. The webinar was moderated by John Strand, Director of Social Marketing and Communication at FHI 360 with closing remarks from Marcie Cook, Regional Director of Asia and Eastern Europe at PSI. Presentations (PDF) Dr. Saugato Datta, Vice President at Ideas42 [Presentation] …

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Blended Learning for Social and Behavior Change Communication Fact Sheet

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Blended learning, or the use of a variety of media and learning environments to achieve mastery and application of knowledge and skills, is increasingly being used to build capacity in middle- and low-income countries. However, few studies have examined the use of blended learning to build the capacity of social and behavior change communication (SBCC) professionals. The aim of this literature review is to determine promising practices for utiliz…

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Blended Learning for Social and Behavior Change Communication: A Literature Review

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Blended learning, or the use of a variety of media and learning environments to achieve mastery and application of knowledge and skills, is increasingly being used to build capacity in middle- and low-income countries. However, few studies have examined the use of blended learning to build the capacity of social and behavior change communication (SBCC) professionals. The aim of this literature review is to determine promising practices for utiliz…

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Innovation Webinar 1: Social Networking and Health

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… These presentations were given at the June 11, 2013 Innovation webinar on Social Networking and Health Social Networking and Health, Roni Zeiger, MD, CEO, Smart Patients Presentation on Healthtap, Sean Mehra, Head of Product, Healthtap Research Evidence of Social Media for Health Communication, Dr. Anne Moorhead, University of Ulster, Northern Ireland, UK …

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Innovation Webinar 4: Youth Campaigns

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The following resources are from the March 11, 2014 Innovation in Health Communication Webinar focused on the design and implementation of health behavior change campaigns targeting youth. To listen to a recording of this webinar, click here. To learn more about the presentations and see additional materials, please see the attachments below. PRESENTATION: Maggie Silver, health communication specialist for the Centers for Disease Control (CDC) PR…

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Innovation Webinar 3: Gaming

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… These presentations were given at the December 3, 2013 Innovation webinar on gaming techniques in health. Gaming in Healthcare Training: Dr. Parvati Dev Diane Tucker’s Presentation Health Communication Innovation Webinar: Gaming: Dr. Mike Christel Our City: Harnesses the power of games to empower, engage and educate youth: Dr. Sherry Youseff     …