Entries by Lora Shimp | John Snow, Inc.

The ‘What’ and ‘How’ of Communication for Immunization – Part Two

“The way we communicate with others and with ourselves ultimately determines the quality of our lives” – Tony Robbins Yesterday’s blog discussed the “what” of immunization communication. Today, we discuss the often-challenging “how”. Communication and behavior change are part of social science, which – in the immunization context – can be applied in different ways […]

The ‘What’ and ‘How’ of Communication for Immunization

“The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” Sydney J. Harris As population-based services reaching the majority of infants in countries throughout the world, immunization programs have been a foundation for public and preventive health for decades. Numerous studies […]