Webinar: The Critical Role of Social and Behavior Change across the Service Delivery Continuum


This webcast event explored successes, challenges and promising approaches of the integration of social and behavior change (SBC) along the service delivery continuum to improve health outcomes. Following the presentation of a new overarching model developed by HC3 – the Circle of Care – a panel discussion focused on grounded strategies which have been used to effectively integrate SBC to improve service-related outcomes across a range of health areas.

In-person attendees were invited to problem-solve and brainstorm around specific challenges and solutions through interactive break-out sessions related to service communication in their technical health area of expertise, including family planning, HIV/AIDS, malaria and maternal, newborn and child health.

This was the final event in HC3’s three-part series on catalyzing SBC. The first event highlighted the role of social and behavior change communication (SBCC) in emergencies, while the second explored strengthening SBC capacity at the national level to improve health outcomes.

A recording of the plenary and panel discussion, as well as presentation files, are available below.

Presenters included:

Dr. Koki Agarwal, Director, Maternal and Child Survival Program, Jhpiego (Opening remarks)

Lynn Van Lith, HIV/AIDS Team Lead, Health Communication Capacity Collaborative/Johns Hopkins Center for Communication Programs (Moderator)

Panelists included:

Elizabeth Arlotti-Parish, Technical Advisor, Sexual Reproductive Health Rights, Social Behavior Change, EngenderHealth

Patrick Devos, Country Director Mozambique, Health Communication Capacity Collaborative/Johns Hopkins Center for Communication Programs

Erin Mielke, Reproductive Health Senior Technical Advisor, USAID

Dr. Mojisola Odeku, Chief of Party, Nigerian Urban Reproductive Health II (NURHI2), Johns Hopkins Center for Communication Programs



 Download the Overview Presentation


 Download the Presentation on NURHI 2’s SBC Integration


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