Adapting the Demand Generation Implementation Kit: Using the Demand Generation I-Kit to Reduce Child Mortality in the Mitsinjo District of Madagascar

Case study outlining a demand generation project in Madagascar designed to improve maternal and child health by promoting oral rehydration salts and zinc.

Adapting the Demand Generation Implementation Kit: Saving Lives by Generating Demand for Zinc among Young Mothers in the Ihorombe Region of Madagascar

This case study outlines a demand generation project in Madagascar designed to increase knowledge of the use of zinc to treat simple diarrhea and thus contribute to reducing child mortality in the Ihosy region of Madagascar.