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October 5, 2017

HC3 in Action: Strengthening the SBCC System

This technical brief describes the components of an effective Social and Behavior Change Communication system and then provides spotlights on HC3’s work in five countries to illustrate these components in action.


September 25, 2017

Integrated SBCC Programs: Key Challenges and Promising Strategies

The Integrated SBCC Programs: Key Challenges and Promising Strategies webinar held on September 25, 2017 provided an overview of key considerations when designing, implementing and evaluating integrated social and behavior […]


July 26, 2017

Integrated SBCC Programs Implementation Kit

The Integrated SBCC Programs Implementation Kit (I-Kit) provides guidance to programs seeking to develop an integrated SBCC strategy. It offers insights, recommendations, examples, tools and links to useful resources. and focuses […]


July 17, 2017

Social and Behavior Change Communication in Integrated Health Programs: A Scoping and Rapid Review

The aim of this review is to understand the nature and scope of social and behavior change communication in integrated health programs. This review includes informational interviews with individuals at organizations that are likely to have implemented integrated programs that have a SBCC component as well as a mapping of the existing peer-reviewed and grey literature about SBCC approaches in integrated programs.


June 21, 2017

Webinar: The Critical Role of Social and Behavior Change across the Service Delivery Continuum

This webcast event explored successes, challenges and promising approaches in the integration of social and behavior change (SBC) along the service delivery continuum to improve health outcomes. Following the presentation of a new overarching model developed by HC3 – the Circle of Care – a panel discussion focused on grounded strategies which have been used to effectively integrate SBC to improve service-related outcomes across a range of health areas.


June 13, 2017

How Social and Behavior Change Works in Partnership with Service Delivery

Using examples from HC3 country projects in Nepal, Nigeria and Swaziland, this video illustrates the integral role SBC interventions played along the service delivery continuum in achieving positive outcomes.


The SBCC Challenge

This video explains how communication can change behavior.


June 8, 2017

The Circle of Care Model

The Circle of Care Model shows how service delivery and SBC can work together to improve health outcomes.


Service Delivery Continuum: SBC Tools and Resources

To improve service-related health outcomes, clients must access services, communicate effectively with providers and adopt and maintain healthy behaviors. Social and Behavior Change (SBC) plays an integral role in achieving […]


May 2, 2017

Bangladesh Knowledge Management Initiative: Strengthening Capacity for Social and Behavior Change Communication

This end of project report highlights the Bangladesh Knowledge Management Initiative (BKMI), a three-year (2013-2016) USAID-funded project under the global HC3 project that supported the Government of Bangladesh, USAID implementing partners and other stakeholders to develop strong, consistent and effective social and behavior change communication (SBCC) campaigns and interventions to improve the health and wellbeing of the people of Bangladesh.


March 30, 2017

Webinar on Capacity Strengthening Evaluation: What Role Can Outcome Harvesting Play?

This March 30, 2017 webinar featured an expert panel that discussed the challenges of evaluating capacity strengthening, what makes the outcome harvesting methodology unique and how outcome harvesting addresses some of the challenges of capacity strengthening evaluation.


March 27, 2017

Strengthening SBCC Capacity at the National Level to Improve Health Outcomes for All

On March 23, the Health Communication Capacity Collaborative (HC3) convened experts and practitioners for the second in a three-part series on catalyzing social and behavior change communication (SBC).


March 21, 2017

SBCC Capacity Strengthening in Action: Distributed Social and Behavior Change Communication Capacity Enables Nepal’s Young Married Couples to Make Smart Family Planning Choices

This case study explains a national FP SBCC campaign that HC3 launched in partnership with Nepal’s Ministry of Health/National Health Education Information Communication Center (NHEICC) and the MOH’s Family Health Division. The campaign, “Parivar Niyojan Smart Bancha Jeewan”/”Family Planning Makes a Smart Life,” started in August 2015 and was tailored specifically to reach young people, migrants and disadvantaged groups.


February 17, 2017

Enabling the Success of Social and Behavior Change Communication and Social Marketing NGOs: Recommendations from the Expert Consultation on High-Performing SBCC and SM Organizations

This guidance document is the product of a four-day meeting of more than 40 experts in SBCC and Social Marketing – representing 11 local NGOs from Africa, Asia and South America, INGOs and donors – in Washington, D.C., in May 2016. The objective of the meeting was to identify factors most likely to enable the success and sustainability of local SBCC and social marketing organizations and to determine how local NGOs, INGOs and donors can work together most effectively to assure the success and sustainability of local NGOs working in these fields.


January 4, 2017

SBCC Capacity Strengthening in Action: HC3 Facilitates Transition of the National AIDS Resource Center to the Federal Ministry of Health in Ethiopia

This case study explores how national and regional services for HIV prevention and control transitioned from a donor-funded, partner-operated effort to being the full responsibility of the Federal Ministry of […]


SBCC Capacity Strengthening in Action: HC3 Strengthens the Social and Behavior Change Communication Capacity of the Nigerian National Malaria Elimination Programme

This case study highlights HC3’s efforts in Nigeria, starting in 2014, to strengthen the capacity of the Nigerian National Malaria Elimination Programme (NMEP) social and behavior change communication systems and processes. […]


SBCC Capacity Strengthening in Action: HC3 Uses Technology in Bangladesh to Build Field Worker Confidence and Social and Behavior Change Communication Skills

This case study examines the Bangladesh Knowledge Management Initiative (BKMI) project’s second phase, a three-year project (2013-2016), which focused on strengthening the capacity of the Bangladesh Ministry of Health and […]


July 6, 2016

The SBCC Capacity Ecosystem

A Model for Social and Behavior Change Communication Capacity Strengthening HC3 has developed a new model for SBCC capacity strengthening. Learn more.


June 28, 2016

Designing a Social and Behavior Change Communication Strategy Implementation Kit

The Designing a Social and Behavior Change Communication Strategy Implementation Kit (I-Kit) provides guidance on how to develop a communication strategy for social and behavior change communication (SBCC).


Resource Mobilization Implementation Kit

The Resource Mobilization Implementation Kit (I-Kit) will take you through each step of the resource mobilization process, from the fundamental elements of a strategic plan, as the source of new business opportunities, to the detailed phases of drafting a proposal for a donor, writing a business plan and preparing some smaller business development documents, such as a business opportunity brief.