We are looking forward to the HC3 webinar SBCC Approaches to Provider Behavior Change that will be held tomorrow, Tuesday September 27 from 9:00-10:00 am (EDT).
The webinar will be facilitated by Trish McDonald from USAID with panelists James Ayers, Population Services International; Mark Hawthorne, Jhpiego; and Heather Hancock, Johns Hopkins Center for Communication Programs.
The discussion will focus on the challenges in influencing provider behavior – whether community health workers, pharmacists or facility based providers – the justification for when to adopt an SBCC approach and examples from the field of utilizing SBCC in provider behavior change.
The conversation will aim to open up our thinking about providers as an audience to be influenced and how such interventions can complement other approaches. Fortunately there is no limit to the number of people who can attend a webinar as we have a packed registration already!