Implementation Kits

Demand Generation I-Kit for Underutilized, Life Saving Commodities

The Demand Generation Implementation Kit, the “I-Kit”, is a step-by-step guide to developing communication strategies to increase demand for nine priority commodities, and provides cross-cutting tools, guidance and adaptable commodity-specific content.

By using the I-Kit, country teams can fast-track implementation of demand generation interventions in order to accelerate progress towards MDGs 4 and 5.

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