Living the GoodLife in Ghana

The Ghana Behavior Change Support project ran from 2009 – 2014. This video captures some highlights from this national social and behavior change communication program targeting many health areas, including malaria, child survival, family planning and hand washing.

Note: The USAID Strengthening Health Outcomes through the Private Sector (SHOPS) Project collaborated with the BCS Project on the ORS + Zinc intervention cited in the video.  BCS led the design and implementation of the mass media and demand generation component, and SHOPS worked with local pharmaceutical manufacturers to ensure an adequate supply of zinc tablets, and provided training to pharmacists, chemical sellers and health care workers. We would also like to thank the Ghana Community Water and Sanitation Agency (CSWA) who produced the handwashing spots and granted BCS to permission to rebroadcast them.