Transmedia storytelling – also known as multi-platform storytelling – is an effective and engaging technique employed by those who practice social and behavior change communication. Join three experts: Rob Burnet, CEO and founder of Well Told Story, Katie Elmore Mota, founder, co‐president and executive producer of Wise Entertainment and executive producer of “East Los High” and Sanjanthi Velu, senior program officer at the Johns Hopkins Center for Communication Programs for a webinar to discuss the benefit of using entertainment education and transmedia for behavior change.
The webinar will take place on Tuesday, December 8, 2015 at 11 AM EST.
More about the presenters:
Rob Burnet, CEO and founder of Well Told Story, which produces Shujaaz – a unique media platform designed to create and sustain significant, large-scale mindset and behavioral changes on a number of social and economic dimensions among millions of young people across Kenya. Before establishing Well Told Story in 2009, Burnet worked in large-scale public interest TV production for East Africa, spent seven years as The Ford Foundation’s Programme Officer for Media Arts and Culture in Nairobi, was a Visiting Research Fellow at the University of Reading, and also founded and led Nairobi’s contemporary art studios Kuona Trust.
Katie Elmore Mota, founder, co‐president and executive producer of Wise Entertainment, a Los Angeles-based production company focused on edgy and entertaining content that is socially relevant. With her husband Mauricio, she serves as executive producer of “East Los High,” a drama series which has earned three Emmy nominations for its realistic portrayal of inner-city Latino high school students since its debut on Hulu in 2013.
Sanjanthi Velu, senior program officer at the Johns Hopkins Center for Communication Programs (CCP). She has a PhD in communication and over 15 years of experience working in the field of social and behavior change communication, advocacy, research, program management and media production. She has worked in the areas of family planning, maternal and child health, HIV/AIDS prevention, tobacco control and environmental communication programs in Asia and Africa. She was the country director for CCP in India until recently and currently works on Asia regional programs at CCP in Baltimore.