The term resource mobilization refers to all activities undertaken by an organization to secure new and additional financial, human and material resources to advance its mission. Inherent in efforts to mobilize resources is the drive for organizational sustainability.
What does resource mobilization have to do with your organization?
Today many nongovernmental and civil society organizations seek to achieve a higher degree of organizational sustainability. To do this, organizations need to broaden their funding base to reflect a hybrid of revenue streams that include fees from clients, as well as funding from donors, corporate sponsors, public sector subsidies, charitable contributions, and other funding or investment mechanisms. This will allow for a diversification of risk and not threaten the effective implementation of critical programs that improve the lives of their beneficiaries.
Want help in developing a resource mobilization plan?
This I-Kit will take readers through each step of the resource mobilization process, from the fundamental elements of a strategic plan, as the source of new business opportunities, to the detailed phases of drafting a proposal for a donor, writing a business plan and preparing some smaller business development documents, such as a business opportunity brief.