Entries by Soma Ghoshal|Nethope, HC3 Springboard & Innovations

The Art of Messaging – Who’s Really Listening?

Imagine you are tasked with reaching new mothers in Kenya to inform them of healthy habits for their children and encourage them to stay up to date on their child’s vaccinations. You have done your research, and you know that mobile technologies are accessible and prevalent in the communities you are targeting. So now launching […]