The Health Communication Capacity Collaborative (HC3) has published a series of case studies examining activities and tools used in the social and behavior change communication (SBCC) strategy to improve healthy behaviors and increase demand for and use of quality reproductive, maternal, newborn and child health (RMNCH) services in Guinea as the country continues to recover from Ebola.
Each case study highlights how HC3 is working with Guinea’s hardest hit communities to rebuild both trust in the health system and the quality of care delivered.
SBCC in Post-Ebola Guinea: HC3 Case Study Series
HC3 and NGO partners used the Bridges of Hope toolkit in Guinea for community-level engagement to create demand for health services
HC3 initiated rapid rehabilitation activities to improve health facilities aiming for Gold Star accreditation
HC3 revealed that the key to increasing demand and use of services was improving the skills and behavior of health providers
HC3 used radio to multiply the number of people who heard about community dialogues being held at health service sites
HC3 revamped the Gold Star brand to enhance the visibility of the Gold Star symbol as a sign of high-quality services delivered by selected health facilities
HC3 used community dialogues to learn about community members’ fears and apprehension regarding the health system